Ramblings, musings....and other nonsense about the business, cars, guitars...whatever crosses my mind. For better or worse...see it all unfold here.
Video. Yep, I still say "video taping", when referring to shooting video. And, we still say "speed" to announce that our cameras are rolling. "Speed" refers to the old days of film cameras, and even videotape recorders that took time to lock-up before supplying stable video.
At a recent shoot for a national PBS program, we had no fewer than 5 cameras rolling, a crane/jib, steady cam operator, live-switching, countless microphones, teleprompter...well, you get the idea. Yours truly was camera #2, following the talent. The live switched part of the program was recorded straight to a hard drive, while every camera also captured it's own footage.
Despite all the changes and advancement in gear, there's one constant. Good talent both in front...and behind the cameras make a great program.
Well, here it is...the first official blog. I guess it ought to be something "advertise-ee".
Branding. So many folks use that term as opposed to "advertising". It's not the same, it wasn't meant to be...and for most businesses it's a great way to spend your hard-earned money and not see results.
Branding is what a firm like Coca-Cola does when they show polar bears drinking soda. Or what Budweiser does when showing those amazing clydesdales with their beer wagon. Here's the deal...everyone knows what Coke and Budweiser are. They don't need help with awareness...it's all feel good stuff to keep the products in the viewer's mind.
Problem is, it doesn't help a smaller firm improve business or sell a product. If you're selling something, folks want to know what it costs...what's the special deal? There's an old advertising adage that my late Father pushed hard into my brain when it came to writing copy. All a customer wants to know from an ad is..."what's in it for me?"