Ramblings, musings....and other nonsense about the business, cars, guitars...whatever crosses my mind. For better or worse...see it all unfold here.
Well, here it is...the first official blog. I guess it ought to be something "advertise-ee".
Branding. So many folks use that term as opposed to "advertising". It's not the same, it wasn't meant to be...and for most businesses it's a great way to spend your hard-earned money and not see results.
Branding is what a firm like Coca-Cola does when they show polar bears drinking soda. Or what Budweiser does when showing those amazing clydesdales with their beer wagon. Here's the deal...everyone knows what Coke and Budweiser are. They don't need help with awareness...it's all feel good stuff to keep the products in the viewer's mind.
Problem is, it doesn't help a smaller firm improve business or sell a product. If you're selling something, folks want to know what it costs...what's the special deal? There's an old advertising adage that my late Father pushed hard into my brain when it came to writing copy. All a customer wants to know from an ad is..."what's in it for me?"