Ramblings, musings....and other nonsense about the business, cars, guitars...whatever crosses my mind. For better or worse...see it all unfold here.
Websites and digital marketing continue to be the first thought to many marketers when it comes to modern thinking in advertising. The problem is, no one media will do the complete job of marketing your business. There's no doubt that a website today is a must...but radio, TV, even print advertising all still have their place.
There's value in ANY sort of advertising. Your logo on a bus stop bench will raise awareness. Billboards provide a huge number of impressions. Community involvement and a small display also gain help keep your business in the mind of consumers. Of course broadcast TV and radio and still great mediums.
We've all been told since we are children that you never put all your eggs in one basket. This holds true for your advertising/promotion budget.
What is it they say about the "cobblers kids' shoes"? Guilty as charged. As one that works on other's websites daily...you would think that I could remember to do this simply little blog.
This time, it's about printing. While the internet has killed much of the demand for printed catalogues and such; there's still a real need for cards, letterhead, sales brochures and more. We work with local printer who provides us with great quality, ultra-fast turnaround and exceptional value.
We invite your call or email for your printed goods.
Some new equipment arrived at the Sherwood Group, Ltd this week. One is a video camera stabilizer. With cameras getting smaller and smaller, it's easier than ever to get great footage without all kinds of heavy lifting. This new stabilizer will allow us to get jib-type shots, truck shots, walking shots...nice and smooth.
Video. Yep, I still say "video taping", when referring to shooting video. And, we still say "speed" to announce that our cameras are rolling. "Speed" refers to the old days of film cameras, and even videotape recorders that took time to lock-up before supplying stable video.
At a recent shoot for a national PBS program, we had no fewer than 5 cameras rolling, a crane/jib, steady cam operator, live-switching, countless microphones, teleprompter...well, you get the idea. Yours truly was camera #2, following the talent. The live switched part of the program was recorded straight to a hard drive, while every camera also captured it's own footage.
Despite all the changes and advancement in gear, there's one constant. Good talent both in front...and behind the cameras make a great program.
Well, here it is...the first official blog. I guess it ought to be something "advertise-ee".
Branding. So many folks use that term as opposed to "advertising". It's not the same, it wasn't meant to be...and for most businesses it's a great way to spend your hard-earned money and not see results.
Branding is what a firm like Coca-Cola does when they show polar bears drinking soda. Or what Budweiser does when showing those amazing clydesdales with their beer wagon. Here's the deal...everyone knows what Coke and Budweiser are. They don't need help with awareness...it's all feel good stuff to keep the products in the viewer's mind.
Problem is, it doesn't help a smaller firm improve business or sell a product. If you're selling something, folks want to know what it costs...what's the special deal? There's an old advertising adage that my late Father pushed hard into my brain when it came to writing copy. All a customer wants to know from an ad is..."what's in it for me?"